The whole concept sounds insane, and it is insane and probably a completely bad idea, but it's important to remember that marine recon units are not like most groups of workers. They have a lot of downtime, they get yelled at more, and other people are telling them what to do basically all of the time. My boss screaming about my chin hair would cripple my output, but that's probably not going to make a marine lose his next fight. Frankly, there's not a lot we can apply to normal office environments here. There are no conceivable workplace scenarios where you need to play negative head games with a group of armed twentysomethings in the desert.
Mine too, because I'd vanish. I did the military, and nobody anywhere gets to treat me that way.
And hey, managers and leads reading this, you should always remember that every one of your people are volunteers.
That's, sadly, just the privilege of the growing industry like ours. Majority of population are not volunteers, they're little more than slaves and managers know that very well. The fact that you absolutely, positively need a job and that you won't find another one quickly is one of the strongest ways of keeping workers in line, and what lets many of the higher-ups be openly and freely abusive towards their employees.
I'm not complaining about IT here. We just need to remember that our industry is special right now, and that it won't last forever.
Look at historic pictures of soldiers under continuous stress. Not shaving is the first thing you'll notice.
[1] Up until the Korean conflict, far more soldiers were killed by disease than contact with the enemy. That changed with anitbiotics and better field medicine (think MASH) but disease remains a serious threat.
I'd rather spend my time with soldiers practicing tactics or doing comms training.
Back in the day the SAS in Northern Ireland grew mustachers to help their cover.
KPIs and all are great, but matter little if a company is not making money for shareholders it first and foremost goal.