My goal was to illustrate the point with an anecdote. A longer article would have arrived at the same conclusion: Having a marketer who can code saves the company money. As you pointed out, this can be extrapolated further: It pays to have good problem-solvers.
Re:It Pays to Have a Marketer Who Codes
by AznHisoka on Tuesday December 29, 2015 @10:36AM
(#10807113)
Good luck finding those in the market though. They're like unicorns.
Re:It Pays to Have a Marketer Who Codes
by dataminded on Tuesday December 29, 2015 @11:27AM
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As a marketer who codes, I think that it is tougher to find organizations that encourage or reward this behavior. I've found that being able to code can isolate me from the rest of the marketing organization and warp perceptions in ways that are not conducive to promotion or new opportunities.
I agree 100%. That's why I can get away with charging more than run-of-the-mill marketers. ;)
Having worked in marketing firms, this type of thing was a daily hack we all did quite often for dozens, if not hundreds, of clients. It does definitely pay to have coders, competent ones, on staff but they also need a certain problem solving personality to overcome many challenges - a programmer's mind so to speak. Coding can be taught, but problem solving skill and a penchant for curiosity is much harder to ingrain in someone.