True enough, I got a little on a side tangent here. To be honest though I think this is a little more sad, only because no matter how good as a society we become we'll always have rapists and whatnot, but we've created an entire demographic group of people who can't stop consuming as a compulsion, who otherwise were it not for excessive exposure to marketing messages they don't understand, would just be (plus or minus) "normal" people.
I don't see any marketers out there enticing more people into the arms of schizophrenia, food stamps, or prison sentences.