If you can get a $100/year raise just for the asking, and you can also get a $100/year raise in exchange for equity, then simple arithmetic indicates that the equity has zero value.
At that point, you could say "I'll give up all my equity for another $100", at which point the boss would jump to agree.
Not because $100 is too much, but because you've annoyed her by asking too many times. $100 is still trivial in value to the business.
The point was just a thought experiment to show that equity has more than 0 value.
OK, equity is worth five cents an hour. I admit it! Let's all negotiate with that in mind.
It's quite something that you apparently couldn't tell the difference between those two things.
If I offer my Embarcadero penthouse in exchange for a $100/year raise, does that mean the apartment has 0 value?
The article clearly wanted you to ask for a raise at at least the granularity of real negotiations. Try getting a $10K raise in exchange for giving up equity.
This will be possible (for people operating in the eng compensation band) at almost any startup you might want to work for. If you ask for this, and they don't at least discuss it with you, it's a pretty strong sign that you don't want to work there.
You don't generally want to work somewhere the company leadership doesn't value the future of the company.
> suggest to trade the equity portion of the offer for the cash value of the options (in addition to the advertised salary). Good luck.
I was explicitly given that choice (in three packages, high/med/low options count in exchange for offsetting increase in starting salary). Being "smart", I took the salary and low options and that was a poor choice in retrospect, given that we IPO'd 2.5 years later and my salary now would surely be the same regardless of the initial choice.
I don't know how common it is, but it's absolutely doable and done. (I suppose you could argue whether the company I joined was early-stage or not.)
I wouldn't be so sure unless you've never gotten a percentage-based raise.
I know it's fun to say it that way, but it's wrong. If you work at a startup try going to your boss and saying "I'll give up all my equity for a $100/year raise." They will say yes (modulo a conversation with you about how that's a really bad idea for you).
It would be fair to say that a lot of people overestimate the value of equity a lot of the time. But that's not the same thing as what the author says.