Opening up space to new markets must be an essential component of their strategy. If they charged say 90% of the cost for non-reusable launches but their rockets were reusable, they would only need to manufacture a dozen or so vehicles, plus a few a year as replacements. To maintain economies if scale in their factory, they need to have a sustained production line and that means at even a steady pace, with high re usability they will soon be awash with rockets. They will have to bring prices down just to keep their fleet operating.