Adam Smith in the Theory of Moral Sentiments (as paraphrased by Russ Roberts in How Adam Smith Can Change your Life): We all desire not only to be loved, but to be lovely. ("Lovely" being used in an older sense, meaning deserving of love.)
https://en.wikipedia.org/wiki/The_Theory_of_Moral_Sentiments
http://www.amazon.com/Adam-Smith-Change-Your-Life/dp/1591846...
I was a non cleaner for a long time (until early 30's).
I realised something after having with someone who likes cleaning. A clean house made me feel better.
Not just the way it looks, but untidiness translated into a tiny little worry-bubble in the back of my mind.
I realised I felt free in a way I hadn't before. So now I clean.
But... as it turns out... it is all for show anyways. When I dig deep into "why" It comes out that I like to be seen as someone who cares and can do things right.
So, agreed.