Wut?
https://en.wikipedia.org/wiki/Tesco#Internet_retailing
> In May 1984, in Gateshead, England, the world's first recorded online home shopper, Mrs Jane Snowball, purchased groceries from her local Tesco store in the world's first recorded online shopping transaction from the home.[50] Tesco has operated on the internet since 1994 and was the first retailer in the world to offer a robust home shopping service in 1996. Tesco.com was formally launched in 2000. Grocery sales are available within delivery range of selected stores, goods being hand-picked within each store, in contrast to the warehouse model followed by Ocado.
> As of November 2006, Tesco was the only food retailer to make online shopping profitable.
Chances are that in Scandinavia, like in most continental countries, you actually have more than one national bookseller and a variety of independent local shops, which means consolidation hasn't actually happened yet on the scale we've seen in the UK.
In Scandinavia online shopping has taken on almost as well as in the US, and bookstores there is suffering just as bad a B&N.
This is despite actually having done much of the advice offered in this thread. ARK in Norway have outlets in all the Malls (still the most popuar shopping places in Norway) adn outlet in walking market districts in the cities. They cut their inventory to high volume books only. Still struggeling....