Actually, a free society is impossible without a paternalistic government. The government does a lot of work to craft the free and open society we all enjoy, and enforce certain norms of acceptable behavior; primarily to prevent abuse and exploitation in one sided asymmetric power relationships. Like the relationship between a consumer and a team of trained psychologists using everything they know about the human brain to maliciously manipulate people with mental illnesses into parting with their money against their best interests.