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Re:Hi, I’m from the games industry. Governments, please stop us by TeMPOraL on Sunday December 13, 2015 @10:00PM (#10729182)
> Yet it's quite likely you'll interpret someone promoting a work in the comments section of a site you frequent as a friendly recommendation

The difference is intent. People directly advertising in comments get downvoted, promoting something relevant as a friendly favour are upvoted, and people doing the former while pretending to do the latter are considered sleazy bastards and subject to being pruned from community if it is to stay healthy.

It really is simple. It's about trust.

Re:Hi, I’m from the games industry. Governments, please stop us by vezzy-fnord on Sunday December 13, 2015 @10:21PM (#10729252)
The difference is actually subjective gauging of intent. Particularly your latter case of the "sleazy bastards" is often an intrinsic gray area and of course in the best case indistinguishable from a mere recommendation without special interests.