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Re:Hi, I’m from the games industry. Governments, please stop us by TeMPOraL on Sunday December 13, 2015 @09:34PM (#10729111)
I'd say it's a difference of degree, not of kind. Generally, fraud is a deliberate deception to secure an unfair gain. Advertising is this too, but usually it's harmless enough that we don't mind. Sometimes though it crosses the line.

As the quote goes, "Any sufficiently advanced business model is indistinguishable from a scam." (https://news.ycombinator.com/item?id=8227941)

Re:Hi, I’m from the games industry. Governments, please stop us by morgante on Sunday December 13, 2015 @09:52PM (#10729165)
Perhaps, but if we're going to go that far we should also start regulating fashion to protect whales from themselves. It also depends immensely on a small number of people being manipulated through advertising to buy a lot.