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Re:Moving the Washington Post to HTTPS by manigandham on Friday December 11, 2015 @08:08PM (#10721282)
Just to list some ways that advertising is better than subscriptions:

- Free, obviously

- No willpower/decision required

- Faster (due to no decision as above)

- More equal access (as wealth/income don't determine how much content you get)

- Anonymous (yes more than payments which come with your cc number, address, etc)

I do think online ad formats have gotten worse but the model itself works. It's the implementation that needs a severe restructuring today and is finally in progress due to the growing consumer power through adblocking.

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