Unfortunately it seems the current market for public opinion that is the modern media is too inefficient, we need a high frequency bid/ask system that can implant ideas directly.

Free market can't prevent short cited assholes who don't understand what they're doing.

Smart people with the public good and long view can, however, do better in public policy that sets limits on wreckless actions.

If you want to see what happens when people don't give a shit look at China where Beijing recently had to close schools for several days because of the pollution.

He was joking.