> When I buy a face cream I should not have to worry that it may be killing sea creatures.

Exactly. But having to put such things on the label is a failure. We pay taxes so that the government can set up agencies ensuring, by means of regulation, that what we can legally buy is environmentally ok. If we have to worry if our face creams are bad for the environment, someone is not doing their job.

Government will never be perfect, in view of that why not regulate and inform the consumer? Allowing companies to do things like change product sizes (hidden by using the same size package) and alter ingredients without informing the consumer means that companies can more easily avoid backlash over their negative actions.

I actually used Native because it was legitimately natural, not the "natural" claim that Unilever/P&G make but still pack it with chemicals that shouldn't be in my body.

Would also like other recommendations for other bathroom products that are truly natural

Baking soda is pretty versatile. I wash my face with it, and I bet one could use it in combo with some other natural minerals or oils to make an effective toothpaste.

I've used baking soda and vinegar to replace shampoo and conditioner for three years now, great cost savings and I've finally learned to shave my face after I rinse the vinegar from my hair.

You don't even need "10 simple ingredients" - just use an alum block!