Looks interesting. But I remember a similar product from Genius. How is this different from that?

We discovered that speed and subtlety matter a lot to bloggers and media websites. We incorporated that feedback into our design and tech. Compared to Genius, FundaMine's design is really subtle and fits into the website's design. We also don't use iframes for the annotations. This makes FundaMine light-weight and blazingly fast even on mobile connections where most consumption happens.

But Genius has a huge network how do you guys plan to beat that? Often these kinds of products just sell on the community.

We plan to get ourselves integrated into media websites; hence helping them increase engagement and also leveraging their network to grow.

But media website themselves don't get comments in the first place. You guys really think that's gonna help?

Don't agree. Actually engagment and comments is one of the key kpi for the authorth of articles

Totally agree with rodina. Comments are the best way of validation for an author. And inline comments help in getting more comments because of better context involved.