Swift is doing something similar now that it's open source there is a huge community of iOS (and to a smaller extent Mac) developers who are excited that they can code on other platforms (or will be able to in the near future) using a language they already know and love.
Is Swift different in this regard? Is more of the standard library open in Swift vs. in Obj-C? Any reason to expect it's non-Apple uptake will be better than Obj-C?
Swift, on the other hand, will now have full Apple support on Linux, and is a much nicer, and potentially more useful language. I think that with some effort on the community's part, it could become a serious contender for server side development.
Also, OSX isn't used as a server OS for good reason. Swift on Linux means that you can run that shared code in an environment designed around servers.
It's definitely a much better improvement of Obj C and I would have never built 3 apps in the app store without it, but I don't see it going out of the iOS dev environment anytime soon.