Re:Yahoo to Spin Off Its Core Businesses
by jknightco on Wednesday December 09, 2015 @10:02AM
(#10703977)
According to their 10K [1] 76% of their advertising revenue and 68% of their total revenue comes from advertising on Google properties. Reducing their revenue by 76% surely wouldn't allow them to "run the ad business without it."
[1] Page 24, https://investor.google.com/pdf/20141231_google_10K.pdf
Re:Yahoo to Spin Off Its Core Businesses
by BinaryIdiot on Wednesday December 09, 2015 @10:16AM
(#10704089)
> 76% of their advertising revenue and 68% of their total revenue comes from advertising on Google properties. Reducing their revenue by 76% surely wouldn't allow them to "run the ad business without it."
While I don't agree with the parent you're implying that search is the ONLY Google property that displays ads but that's not true. A decent percentage of that is coming from gmail. I'm not sure how much however.
My understanding is that if search and ads were separate businesses and ads paid search for search result ads at market rates then search would not be profitable (similarly for e.g. Gmail). (In reality if search were an independent company then it might be able to be profitable by selling information to ads in addition to direct advertising revenue - OTOH the legal barriers to selling information to a third party might make that impractical, whereas conveniently they're not an issue while Google remains a single company)