I can buy Coke cans at Costco for around 35 cents/can or close to 3 cents an ounce. Why would Keurig think that I'd want to pay 5+ times more for the "convenience" of buying a big expensive machine to let me "make" coke at home!?
And those capsules look big (which is probably because there's so much sugar in soda, they can't make them tiny. Probably about 1/4 the size of a 8 ounce can of coke.
A mini-fridge + 20 cases of Coke is cheaper upfront and in the long run.
A four pack of two-liters is $4: http://www.samsclub.com/sams/coke-4-2-liter-bottle/prod96004... which is 18 cents per 12 floz.
As for the size of the pod, a cap of syrup smaller than one 12 oz drink's pod can make that same liter (though the Kold doesn't have a CO2 cartridge, so I'm sure the tech transfers the fizziness to the pod somehow)
0. http://co2doctor.com/ (site down at the time this comment was posted)
1. http://www.ebay.com/sch/co2doctor/m.html?_nkw=&_armrs=1&_ipg...
Part of the reason why, I suspect, is because they aren't aiming for 1:1 parity, they want "healthier" so they can put it on a billboard. Ultimately result is that they taste like diet drinks (only with more sugar).
Also "carbonation beads stored within the pod"
Some highlights:
* A single-serve soda maker.
* The machine costs $369
* Each 6oz flavor pod costs between $1 and $1.50
* It takes 90-seconds to make a single 6oz drink
* It takes 2-hours to come on and cool down enough to be ready to make a drink.
Even without the cost of the machine itself, you're paying about $0.20/oz of soda (which people say tastes slightly worse than the canned variety), compared to $0.12/oz just buying it by the can. Add the nearly $400 purchase price, the fact that it'd take 6-minutes to "brew" 4-cups for, say, a family, and the gigantic machine on your kitchen counter, and it's hard to imagine why anyone would buy this thing.
Keurig's coffee machines make sense. But at some point during the $200M 6-year development cycle for the Kold, someone should have stepped back and said, "Wait, this is a horrible idea and we should stop."
EDIT: I should add that Coke has invested a total of $2.4 Billion in Keurig (specifically to support the Kold) thus far. They should be doing a dance in the street, since an acquisition is the only way I can imagine them getting that money back.