If I were a patient, I'd go for the $500 MRI and pay $100 out of pocket instead of $300.
Most expensive brain MRI is $5,560. Least expensive $218. Both in NYC.
Most people can access out of network providers. If you're paying 10% in-network, the $5,560 MRI is $556. If you're paying 50% out-of-network, the $218 MRI is $109.
The problem is price transparency and aligned incentives to take advantage of different prices.
-are the enough more people to justify the loss of profit
-that sounds like socialism you filthy altruist and we the board of directors will have none of that.
granted both of those presume that this hypothetical hospital is being governed by a profit motive which isn't always the case but one of the things you see argued fairly commonly on HN is that insurance hiding the cost of medicine has allowed hospitals to jack up rates because the insurance companies can bear higher costs than any individual consumer... which if true and not a correlation/causation error does imply that a profit motive is at play here.