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A comment on A/B Testing, from scratch.

Re:A/B Testing, from scratch by RyJones on Thursday December 03, 2015 @02:36PM (#10671962)
Glad to read this. So much so-called A/B testing done is of the naive variety he outlines.

Much more here: http://www.exp-platform.com/Pages/default.aspx

disclosure: I worked with ExP a while ago.

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Re:A/B Testing, from scratch by mwexler on Thursday December 03, 2015 @03:15PM (#10672265)
Second the above. The team at MS have done incredible work around the pragmatics of being able to trust the findings of the online experiment and possible areas of confounds. Anything Kohavi touches is worth paying attention to.
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