If using a product in the most obvious and intuitive way causes it to fail, it's the product's fault, not the user's. It should be redesigned so the obvious use is the correct one. Plenty of laptop power supplies have cables designed to wrap around the brick for storage and don't have failure rates like this.

Apple has not implemented proper strain relief, with a perforated sleeve (presumably for aesthetic reasons), and they still use a thin, over-flexible wire. Their own website shows the cable wrapped tightly--on a page about avoiding cable damage, no less. (https://support.apple.com/en-us/HT201600)

Blaming the user for, essentially, not being an engineer is common in the tech industry, and it really doesn't help anything, especially from a company that claims to be (and generally is!) as user-friendly as Apple.