Clearly VW engaged in deception of the customer as they cheated their test results. Customers are protected from such deception by the law.

My point was to criticise the "Internet Dream" utopian fairy tale advocated by commenter TEMPORAL--where a user gets everything but pays nothing--and to explain that the internet's commercialisation is perfectly OK.

I think there's a legitimate question to ask about how some kinds of commercialisation (selling privacy; expensive in-app purchases bought by children or compulsive gamblers; etc) are in some way deceptive or dishonest. It's certainly not as simple as a direct upfront payment for goods or services.