Secondly, you have to take a look at the aggregate effects. So for instance I may need a new, shittier way to spam web with ads, and there's a company who'll happily satisfy my needs. By having this transaction, I start earning more, and now my competitors see the strategy and all decide to adopt it. The end result is that web is more spammed, my advantage disappers, and the new solution probably costs more than the old one, but now no one can go back. A classic coordination problem[0].
Finally, as 'lostlogin points out downthread, what you want doesn't always equal to what you need.
[0] - http://slatestarcodex.com/2014/07/30/meditations-on-moloch/, a day does not go by without me linking to it...
I'd still love a good dissenting take on it. The one linked near the bottom is awful.
[1] http://raikoth.net/libertarian.html
[EDIT] Now includes the link!
These are not the only players in the game like you believe. Those who advertise more effectively on the web have more of an advantage over those who advertise via other media and those who don't advertise at all. And, as ads are more spammy and in-your-face, the advertised products get bought more whether all competitors are spamming or only some. Advertised products are bought more than they would be if the ads were mild or there were no ads at all.
PS: Thanks for the blog link it looks very interesting, I'll read it later.
I don't think it's sensible to say that customers "wanted" VW cars with "defeat devices". In that case, it's not even clear how much of the vendor company knew what was in the product.
My point was to criticise the "Internet Dream" utopian fairy tale advocated by commenter TEMPORAL--where a user gets everything but pays nothing--and to explain that the internet's commercialisation is perfectly OK.
I don't see how there is a need to do this with the internet in the way the "Internet Dream" describes it.
What cases are you talking about? If a consumer pays for something, they want it. What is the evil of supplying a consumer with what they want? If they don't want it they don't have to buy it. If they don't like it they don't have to use it. Ultimately, the decision is up to the consumer for what is the for them.