Re:Doctors want ban on prescription drug, device advertisements
by mrweasel on Friday November 20, 2015 @02:07AM
(#10600052)
>These ads are one of the main reasons I became a cord cutter.
These ads are also an important source of revenue for the networks. The TV stations are going to fight this as much as the drug companies will, if not more.
As you point to, some of these ads are long and long means expensive. I don't see how the networks won't fight this.
If it becomes illegal to advertise drugs to consumers, the interesting thing won't be what the drug companies does (they'll just target the doctors and save a ton of money). The interesting thing will be what TV will do to make up for lost revenue.
These ads are also an important source of revenue for the networks. The TV stations are going to fight this as much as the drug companies will, if not more.
As you point to, some of these ads are long and long means expensive. I don't see how the networks won't fight this.
If it becomes illegal to advertise drugs to consumers, the interesting thing won't be what the drug companies does (they'll just target the doctors and save a ton of money). The interesting thing will be what TV will do to make up for lost revenue.