Doctors want ban on prescription drug, device advertisements

Re:Doctors want ban on prescription drug, device advertisements by johncolanduoni on Thursday November 19, 2015 @06:57PM (#10598602)

Then we have a tragedy of the commons, where Pfizer and Lilly (the makers of Viagra and Cialis respectively) will wait for the other to create generic ED ads that they will both benefit from.

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Re:Doctors want ban on prescription drug, device advertisements by pavel_lishin on Thursday November 19, 2015 @09:43PM (#10599273)

I'm not sure that's the tragedy of the commons.

Also, I imagine that the cost of making and running the commercial would be pretty trivial compared to the profits to be made from the sale of the product.

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Re:Doctors want ban on prescription drug, device advertisements by toomuchtodo on Thursday November 19, 2015 @07:29PM (#10598749)

The solution seems to be public awareness ad campaigns to remove the stigma surrounding talking to your GP about embarrassing conditions, while still outlawing the advertising of specific drugs.

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Re:Doctors want ban on prescription drug, device advertisements by alanh on Thursday November 19, 2015 @07:50PM (#10598822)

Or they would, you know, work together for exactly this reason, like how dairy farmers supported Got Milk? together

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Re:Doctors want ban on prescription drug, device advertisements by johncolanduoni on Thursday November 19, 2015 @08:01PM (#10598878)

"Got Milk?" was originally commissioned by the California Milk Processor Board, which is administered by the California Department of Food and Agriculture (i.e. the government) [1]. Also note that milk lacks much in the way of strong brand identity or distinguishing features, unlike Viagra and Cialis which are very different medications.

[1]: https://en.wikipedia.org/wiki/Got_Milk%3F

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