Lifestyle business is a dirty word somewhere? "Lifestyle" business is a significantly more rational choice in comparison with VC backed startup if one considers their personal happiness and psychological wellbeing as an important metric.
Can't speak for poster but I suspect this is being used pejoratively in the context of "lifestyle business" == "living off passive income".
That's just sad and I mean it in a non-sarcastic way.
I don't know about you, but personally I get annoyed when people create a false dichotomy between a startup and a "lifestyle business". Not everyone who declines to play the VC game is a "lifestyle business". It should also not be a dirty word, which is the way it comes across to me sometimes.