While I share your concerns there is cause for hope in the article. First, the third Abrams-verse Star Trek movie is "not related" to the new series---hopefully all JJ Abrams movies are unrelated to the new series. Second, the show "will focus on 'new characters seeking imaginative new worlds and new civilizations'", so it won't be Kirk and Spock. If their goal were to put some Star Trek IP wallpaper over action shlock, then it would probably be Kirk & Spock.

So I'm cautiously optimistic.