That's alright if the goal is to help the individuals, like welfare. But it's not OK if the goal is to get people to do the most extreme things, like job applicant selection looking for a "best" applicant or baseball team for a best player. A person who can be successful without needing as many boxes to stand on as others.

Don't forget that it's these "best" people who add a vastly disproportionate amount of value to the world. They're the ones who invent new technology and discover new science. We all benefit greatly from their success.