1) what is the first encounter? 2) what is the devouring doppleganger? (Is 'devouring' merely poetic, or does it have some literal meaning that the doppleganger is devouring?) 3) What is the path of reification? Why is it similar to the path of carnalization of the spiritual?
There are some texts where every sentence leads to some such question, and the questions are never answered. The feeling I am left with is that there's an unlimited number of loose ends where the reader will be forced to guess at what the author means (or not guess, since you can just read by skimming over phrases like "the path of reification").
Here's, maybe, a more comprehensible (but difficult) segment from the beginning of the book (from Amazon's preview): The easiest formula that thematizes the relation of Flaubert's work to the Evangel, Scripture, is perhaps this: in the name of the Cross, the Gospel--the "good tidings"--is crossed out. His oeuvre is thus a kind of "non-Gospel" or dys-angelion-- a body of "bad tidings"; it testifies against the New Testament. History proves the promise of salvation to be a lie; but history is nevertheless absolutely determined by the New Testament, since it is nothing but per-version, its per-versio-- its reversal. Only against the backdrop of this crossed-out promise of the unheard-of love of the New Testament, which is affirmed completely, does history make sense and reveal its horrible truth.
And that's a huge problem for all the "clear writing" mandates; it's hard to give clear guidelines on what is and isn't clear.
> The work of the text is to literalize the signifiers of the first encounter, dismantling the ideal as an idol. In this literalization, the idolatrous deception of the first moment becomes readable. The ideal will reveal itself to be an idol. Step by step, the ideal is pursued by a devouring doppelganger, tearing apart all transcendence. This de-idealization follows the path of reification, or, to invoke Augustine, the path of carnalization of the spiritual. Rhetorically, this is effected through literalization. A Sentimental Education does little more than elaborate the progressive literalization of the Annunciation.
The gist of it is that there's an opposition between "text" and "ideal"; from the author's POV, ideals are really false idols, and Flaubert's genius is to literalize stuff (hard to figure what's meant by "Annunciation" out of context), that is to create text and not ideal.