$20'ish - el cheapo house brands at Target, Walmart, etc.
<$50'ish - Gap, Levi Strauss
<$100'ish - Lucky
<$200'ish - Diesel, Seven for All Mankind
~$500 - Prada, etc.
If you think about what Avelle provides (LHaaS), it's a way for women to accessorize themselves for a big night out in a way far outside of their typical budget. That super-trendy, $1000 Fendi bag won't lend itself well to everyday usage for most people. Those $200 jeans, on the other hand, cannot and will not be worn for that Big Event.
Imagine you're going to a cocktail party with a bunch of big-time politicos. If you're a woman, you might rent that Fendi bag from Avelle. No one in their right mind would say to themselves, 'hey, I'll go rent some trendy jeans for tonight's black tie event.'
A serious online competitor to those god-awful tux rental shops could be cool, though.
Seems to have been re-branded as Avelle.
I'm curious how the same individual might value a subscription to "trendy $100 jeans...as a service", both in utility and price? I think it's been tried with luxury handbags for about $50/month, but I'm too lazy to look up what happened to that business (and my battery is at 3% so I can't look right now).