One thing that's worth adding - Twitter as a corporation might be in trouble, but Twitter as a product is not. If the corporation fails then the product would be bought by Facebook/Google/Apple/etc and carry on for a very long time yet.

Twitter might be hard (impossible?) to successfully monetize to the point where it's actually profitable, but as a platform it still has a huge amount of value that lots of people would like to own. Platforms with millions of users never fail quickly.

> Platforms with millions of users never fail quickly.

Yes they do. When a better product arrives that gains enough traction, users migrate very quickly. Myspace, Altavista, Aol etc.

Not really. Only AltaVista is dead.

MySpace: Still going at https://myspace.com/

Altavista: https://en.wikipedia.org/wiki/AltaVista - shut down in 2013, 10 years after it was sold to Yahoo!.

AOL: Very much still alive at http://www.aol.com, owns sites like Huffington Post.

And in response to mattmanser, ICQ: Still going at https://icq.com/

They may not be the behemoths of the tech industry any more but they are definitely not dead. And the only one that is dead took a decade before it was shut down.

Sites with millions of users never die quickly.

Your position of never is not correct.

Formspring failed extremely fast.

http://techcrunch.com/2013/03/15/formspring-the-pioneering-a...

It was one of the fastest growing services in Web history, and unraveled just as fast.

The existing service was completely shut down. The homepage is now some kind of funnel for another service.

And an example that wasn't market based: Megaupload. 180 million users, killed overnight.

I've actually never heard of formspring. I guess the differentiator between formspring and twitter is that twitter is more mainstream. It's popular with celebrities, kids, etc. Formspring seems like a very specific niche market.

Megaupload was killed due to piracy issues. A bit different.

We are working from a different definition of fail.

ICQ is a better example of how quickly people abandon communications platforms.

Everyone used to use ICQ.

Well, people used MySpace a long time. It even got relaunched a few times. So it din't die quick.

I don’t think your math is correct. If he gave away 1% to Twitter employees, then he has 2% left, or 380MM. In order for these stocks to be worth 570MM, their price has to increase by 50%, which means that their market cap increases from 19B to 29B.

Yessir you are correct. Thanks :)

Doubt he's the only one who can see it. It's written up in many stories and most people using Twitter can see how much of a graveyard it can become at times. (It's the social network I use most, so I'd rather that weren't the case.)

This could be purely a move about PR and legacy. In recent times we've seen Yahoo and then Microsoft make expensive moves in an attempt to gain relevance.

I'm not sure it'd be the rank and file employees who hold Twitter back, but anyone steering it?

> .. how much of a graveyard it can become at times

Could you expand on this? I don't use Twitter enough to know the subtleties of it.

For me it feels like graveyard when I search for a hashtag that interest me and all I see are promotions and links to other pages. I want to see actual discussions among people like me so I can participate.

Note: I don't truly understand how to use Twitter...

>Note: I don't truly understand how to use Twitter...

Does anyone?

Can feel like it goes hours with barely anyone seeding it with content, outside a select few people. You can tweet something you feel is really interesting and get no feeling that anyone has seen or appreciated it (my two main accounts have about 800-2000 followers). There are some active topics, but a lot of friends have abandoned it for Instagram. I don't use Facebook so I don't see how active that is by comparison.

My wife works in social media specifically and would go days without a tweet now. I take that as one sign.

I had the same line of thought as you. I wonder how large his RSU grant will be as CEO. That would counteract some of this.

i think it's more that he already has way more money than he needs. And needs to inspire confidence with employees and show his commitment to creating a better Twitter. to him it doesn't mean much financially, but he's probably hoping it shows that he's committed.

> effort to make short term investments to save the company by investing in the people that matter most

those seem like long-term investments to me

I think it's debatable. Is a one time bonus to employees long term or short term? Since it's equity and not cash it probably depends on the structure of the deal.

It's only one tactic in the company's overall strategy for long term viability. My hunch is the move is closer to an emergency maneuver to address immediate issues.