Agreed. I think this is one part that the author misses in his article. Overall, choice is not bad, but the feeling of uncertainty caused by an unorganized selection is the problem here.

A similar thing happens in video games. Many developers get feedback from users and UX people that too many options are bad. THey then remove the COMPLETELY, which should not make any sense. Even a small submenu somewhere to enable advanced settings is fine, but removing them? Why?