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Re:Why too much choice is stressing us out by pjc50 on Thursday October 22, 2015 @09:36AM (#10432091)
We should probably distinguish between range and choice here - between things that the consumer can see are not the same, and things where they can't see the difference.

Choosing from "croissant, bagel, loaf" is much easier than choosing from "white sandwich tin loaf A, white sandwich tin loaf B, white sandwich tin loaf C".

Re:Why too much choice is stressing us out by yummyfajitas on Thursday October 22, 2015 @09:45AM (#10432149)
We should definitely distinguish between different consumers.

I personally have always drawn fine distinctions between different types of loaf. At one time I could barely tell the difference between naan and roti.

A friend of mine - who can easily distinguish between paratha, lecha paratha, kerala paratha and methi paratha - can barely tell the difference between croissant and loaf.

So what are you proposing? Taking away my artisinal whole grain sourdough loaf, or taking away her lecha paratha?

Re:Why too much choice is stressing us out by pjc50 on Thursday October 22, 2015 @11:15AM (#10432683)
I'm not proposing anything specific, and I'm certainly not proposing "taking away" anything. Just noting that for sheer logistical reasons not every shop can stock every exact item, and more similar products are easier to substitute.