Why too much choice is stressing us out

Re:Why too much choice is stressing us out by colund on Thursday October 22, 2015 @07:10AM (#10431523)

I was just going to post the Google Talk with the same guy https://www.youtube.com/watch?v=6ELAkV2fC-I.

Choice is good as long as people don't feel like they need to optimize, but instead feel they can settle for good enough.

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Re:Why too much choice is stressing us out by barney54 on Thursday October 22, 2015 @08:00AM (#10431680)

And here some of the other side--that the paradox of choice might be s myth: http://www.theatlantic.com/business/archive/2013/08/more-is-...

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Re:Why too much choice is stressing us out by scholia on Thursday October 22, 2015 @07:45AM (#10431628)

The linked story mentions "professor of social theory Barry Schwartz in his book The Paradox of Choice" and links to his book.

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