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Re:AmazonFresh rolls out mandatory $299/year ‘Prime Fresh’ g... by gojomo on Sunday October 18, 2015 @04:31PM (#10409667)
As a 'Metropolitan Statistical Area' (city & suburbs as analyzed by US census), Phoenix is 12th, with about 4.5M residents:

https://en.wikipedia.org/wiki/Phoenix_metropolitan_area#Metr...

The LA MSA is about 3x larger in population and packs them into 1/3rd the area – so way, way different in how attractive for rolling out a novel service. Population age and wealth probably also figure in.

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