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A comment on Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution.

Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution by ingenieros on Saturday October 17, 2015 @02:11PM (#10405407)
"AB InBev and SABMiller spend a total of $500 billion annually on sports sponsorships" That can't possibly be right! I read in an earlier article that their revenue last year was "only" 26 billion or so.
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Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution by PhantomGremlin on Saturday October 17, 2015 @08:13PM (#10406719)
I questioned that same thing. The claim is made in the linked "Marketplace report". Perhaps they meant to say $500 million? If so, what's three orders of magnitude difference between friends? Just a rounding error? Why are business reporters so utterly innumerate?

The most disappointing thing to me is that Time magazine goes back to 1923. Henry Luce would have never stood for such gross mis-reporting. But I guess there's no money any more to pay competent people.

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