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A comment on Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution. Parent comment

Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution by vinceguidry on Saturday October 17, 2015 @12:37PM (#10404958)
Their plan is to buy craft beers as they start getting popular. The idea is not to kill the idea of craft beer, but to use craft breweries as outsourced R&D. They're going to muscle into whatever markets they can. So you might find your beer gardens suddenly getting "sponsored" by Budweiser.

The situation reminds me a lot of the current tech climate, where the startup ecosystem serves as outsourced R&D to the big tech companies. Google / Microsoft don't want to kill startups, they want to put them in their place.

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Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution by tptacek on Saturday October 17, 2015 @01:26PM (#10405211)
That's a good thing: it creates exit opportunities for new craft breweries, while also offering serious distribution for good beers that would otherwise be stuck in small geographic regions.
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Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution by vinceguidry on Saturday October 17, 2015 @02:00PM (#10405364)
I agree. The scaling of entire industries never looks pretty, but the end result is a better world.
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