Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by vinceguidry on Saturday October 17, 2015 @12:37PM
(#10404958)
Their plan is to buy craft beers as they start getting popular. The idea is not to kill the idea of craft beer, but to use craft breweries as outsourced R&D. They're going to muscle into whatever markets they can. So you might find your beer gardens suddenly getting "sponsored" by Budweiser.
The situation reminds me a lot of the current tech climate, where the startup ecosystem serves as outsourced R&D to the big tech companies. Google / Microsoft don't want to kill startups, they want to put them in their place.
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by tptacek on Saturday October 17, 2015 @01:26PM
(#10405211)
That's a good thing: it creates exit opportunities for new craft breweries, while also offering serious distribution for good beers that would otherwise be stuck in small geographic regions.
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by vinceguidry on Saturday October 17, 2015 @02:00PM
(#10405364)
I agree. The scaling of entire industries never looks pretty, but the end result is a better world.
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by cpfohl on Saturday October 17, 2015 @12:44PM
(#10404997)
Let's use the right terms: Domestics are brewed here, meaning must craft beers available in your country of origin are domestic. Technically Anheuser is a Belgian company... So I'd say bud is an import...
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by tptacek on Saturday October 17, 2015 @01:28PM
(#10405222)
American Budweiser has never been brewed in Belgium, and didn't begin as Belgian company. I assume you're trying to be funny here; Bud is the archetypical domestic.
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by cpfohl on Saturday October 17, 2015 @01:36PM
(#10405257)
Yes, this is tongue in cheek. I never liked the domestic terminology, though. Craft beers are domestic. They're also owned by people in their country of origin. The joke about bud is that it's primarily owned by foreign corporations.
Country of origin tells you nothing about a beer.
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by SFLemonade on Saturday October 17, 2015 @01:26PM
(#10405212)
If we're speaking in technicalities, wouldn't Anheuser be Brazilian (InBev)?
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by adventured on Saturday October 17, 2015 @12:16PM
(#10404868)
The majors can't stop what's happening, short of a new prohibition to kill all the independents like they did last time.
In Philly, there's been a surge of popup beer gardens over the past few years that usually serve craft beers. I'm not sure about other cities, but I do know craft beers are exploding here.
http://www.visitphilly.com/articles/philadelphia/top-10-reas...