I assume they're trying to create a new product category - certainly from their bluster, that's true! To be charitable, I think there's definitely a smallish market for portable desktop devices that can be used on the go. Currently, the closest we have is a laptop + dock, which is ok, but this product - this new category, at least - has the advantage that it's much more portable and neater, whilst doubling up as an input device. That last point is its best innovation, IMO. True, such a device won't be as useful on-the-go as a full-blown laptop, but for basic email, web-browsing, etc. (i.e. tablet functions) it could be OK.