They wanted to play with the other kids, but no one invited them, so they threw their own party despite not knowing how to throw one.

Biggest problem of (small) German tech companies IMO.

I worked for one myself and they had really good core technology, but that was it. The angelo-saxon companies always outplayed them, because they're just so much better at PR. Even their developers are better at this than most marketeers that burn money on a daily basis in Germany...