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Re:Reddit prepares to launch new news website 'Upvoted' by mason240 on Tuesday October 06, 2015 @11:24AM (#10339488)
I think it's actually against the law in the US as well. There has been a big push back against video game journalists not disclosing when they are paid for their reviews, and the FTC regulations have been why they are citing.
Re:Reddit prepares to launch new news website 'Upvoted' by Zikes on Tuesday October 06, 2015 @11:31AM (#10339534)
The FTC recently clarified their disclosure rules for exactly these situations [1], largely thanks to the GamerGate campaign.

[1] http://www.dataprivacymonitor.com/social-media/ftc-clarifies...