Apple CEO Tim Cook: 'Privacy Is a Fundamental Human Right'

Re:Apple CEO Tim Cook: 'Privacy Is a Fundamental Human Right' by drew-y on Thursday October 01, 2015 @07:52PM (#10315653)

Apple actually has a solid argument when they say "Our users are not our products". Very little of Apple's revenue comes from ads so they really have no need for the infrastructure. However, considering they are one of the largest companies in the world with hundreds of billions in the bank, I seriously doubt it would be very hard for them to setup that sort of infrastructure.

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Re:Apple CEO Tim Cook: 'Privacy Is a Fundamental Human Right' by EdwardDiego on Thursday October 01, 2015 @09:12PM (#10315975)

> Very little of Apple's revenue comes from ads so they really have no need for the infrastructure

However, they wish to carefully control the advertising on iOS, if you want to uniquely identify a user for retargeting purposes, well, tracking cookies are evil, but iAd is good!

https://developer.apple.com/iad/my-audiences/iad-my-audience...

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Re:Apple CEO Tim Cook: 'Privacy Is a Fundamental Human Right' by sigmar on Thursday October 01, 2015 @09:28PM (#10316051)

Fond something near the end of that link:

>In the spring of 2015, iAd plans to provide developers with unique audience insights about the users in your segments, viewable in iAd Workbench—including their distribution by gender, age, geography, and iTunes Preferences. With audience insights, app developers can find new users with similar characteristics to their existing customers, and tailor messages for retargeting campaign

Did they abandoned this or not? Seems contrary to their current "we aren't using your data" mantra

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Re:Apple CEO Tim Cook: 'Privacy Is a Fundamental Human Right' by mattress on Thursday October 01, 2015 @09:47PM (#10316120)

They are definitely using our data, but probably not in the same way. More of a we won't use your data unless it's to improve your experience with our device.

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Re:Apple CEO Tim Cook: 'Privacy Is a Fundamental Human Right' by sigmar on Thursday October 01, 2015 @08:08PM (#10315734)

I'm not saying it isn't a solid argument. Their PR people clearly thing it is the way to go, judging by how often it has come up.

You're right, it wouldn't be hard, but they aren't doing it. Why? Maybe because they wouldn't be able to use this talking point or maybe they plan to be a hardware/OS company forever and never expand their services? IDK

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Re:Apple CEO Tim Cook: 'Privacy Is a Fundamental Human Right' by kawera on Thursday October 01, 2015 @08:11PM (#10315746)

I would guess that Siri requires some beefy machine learning techniques.

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