They mention: "15W of power so you can charge your USB Type-C enabled phones and tablets quickly. Also works with large USB Type-C devices, like laptops.¹".
And the footnote: "¹Wattage is optimized for smaller devices, like phones and tablets. Larger devices, like laptops, will take longer to charge. Delivers maximum charge speed to Nexus 5X and Nexus 6P. Charge time depends on USB Type-C device. Larger devices, such as the Chromebook Pixel, will typically need more charge time with this adapter (Pixel estimated charge time is 5.6 hours at 15W with system off)."
USB Power Delivery chargers can deliver quite a lot more.
*except for a detection mechanism for higher-power cables
I can imagine USB-C only makes this more of a concern, since the USB Power Delivery spec allows up to 5 A @ 20 V.
Funny how (other than current limit) the original iPhone charger cube is still like the gold standard for chargers.
I'd love to hear what the reason is for not offering a detachable cable ("I don't know why they wouldn't offer a detachable cable" being a completely fair answer).