I thought I'd read an article about new studies that put a value on the various externalities of oil using industries (e.g. pollution, congestion, motor accidents, climate change etc). Instead I got an article that pretends to show some 'actual' price of oil by mixing scales on one axis and presenting a dollar-denominated oil intensity as a 'price of oil' which is just misleading and not terribly interesting because for one it's nothing new and moreover it ignores a whole bunch of factors like outsourcing production to other countries (moving your consumption off the country's books doesn't magically mean it doesn't exist).