I'm just getting tired of people advocating free market principles and proclaiming that industries will police themselves, and then turning around and lying and cheating, with next to no consequences. I'm saying this as a pretty extreme economic right wing person - today's conservatives bear little resemblance to traditional ones.
Why? I'm well aware of the risks of using AirBnB (or being a contractor instead of an employee or whatever) and choose to take them on because I believe I come out ahead overall. Not everyone wants the nanny state watching out for them at every opportunity.
ps. Upholding claims of private property with a state-monopoly on violent means of coercion is "government regulation". So you just build upwards from there.
Or their morals differ from your own. They may lack your morality, but that does not mean they lack morals.
And this goes not only for small startups, it is applicable across huge blue chip companies as well, the latest being VW (and now it appears other auto manufacturers).