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A comment on Blindsight: Some people who have lost their vision find a “second sight”.

Re:Blindsight: Some people who have lost their vision find a... by subliminalzen on Monday September 28, 2015 @10:02AM (#10290484)
Advertisers use what is known as the Low Attention Processing Model.[1] With this particular advertising strategy, brand information, and even an emotional attachment to a brand, can be 'acquired' at low and even zero attention levels using implicit learning.[2] Implicit learning cannot analyse or re-interpret anything. The information goes directly to the subconscious mind.

Depending on the message, this can be positive or detrimental to our well-being, and it puts into question how much free-agency we are really exercising in our lives. The fact we are silently influenced by ambient images and messages around us was the inspiration for these posters I designed: http://zenpusher.com

Basically, if anyone is going to advertise to my subconscious mind, it's going to be me. And I'd rather acquire positive habits and character traits than an emotional connection to a product.

[1] http://journals.cambridge.org/action/displayAbstract?fromPag...

[2] https://en.wikipedia.org/wiki/Implicit_learning

[ Parent | on HN ]
Re:Blindsight: Some people who have lost their vision find a... by embwbam on Monday September 28, 2015 @12:18PM (#10291208)
Regarding zenpusher: From my armchair, It seems like you should make the contrast higher for the fonts. I've been reading Thinking, Fast and Slow, and his research shows that text that is hard to read activates the conscious part of our brain, and makes it harder to get messages into the subconscious.
[ Parent | on HN ]
Re:Blindsight: Some people who have lost their vision find a... by subliminalzen on Monday September 28, 2015 @12:47PM (#10291395)
Actually, what happens isn't much different than a magician's slight of hand. The eyes are drawn to the underlying image, thereby suspending the critical faculties of the mind and creating an opportunity for implicit learning.

Thinking Fast and Slow is one of my favorite books. Read it twice!

[ Parent | on HN ]
Re:Blindsight: Some people who have lost their vision find a... by dhimes on Monday September 28, 2015 @04:34PM (#10292993)
They Live. https://en.wikipedia.org/wiki/They_Live
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Re:Blindsight: Some people who have lost their vision find a... by subliminalzen on Monday September 28, 2015 @04:53PM (#10293127)
I had no idea. And it's starring Rowdy Roddy Piper! I'll have to check it out.
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Re:Blindsight: Some people who have lost their vision find a... by walterbell on Monday September 28, 2015 @11:03AM (#10290805)
Well done. This could be a sub-genre across all media formats: intentional supraliminal messages overlaid on carrier media.

Silly example: a paid subscription service to insert contextualiy appropriate supraliminal images into online articles, with revenue split between the article publisher and the image creator.

[ Parent | on HN ]
Re:Blindsight: Some people who have lost their vision find a... by nikanj on Monday September 28, 2015 @01:30PM (#10291692)
You might enjoy reading https://en.wikipedia.org/wiki/The_Space_Merchants
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Re:Blindsight: Some people who have lost their vision find a... by subliminalzen on Monday September 28, 2015 @11:24AM (#10290904)
Thanks for the kind words. I'm definitely thinking along those lines. Your example is intriguing and certainly worth looking into btw.
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Re:Blindsight: Some people who have lost their vision find a... by mirimir on Monday September 28, 2015 @12:03PM (#10291111)
Yes! This is why I very carefully avoid viewing ads. I avert my gaze. If necessary, I close my eyes. When driving, it's the same skill that we learn to avoid being blinded at night by oncoming headlights.
[ Parent | on HN ]