Linux on the mobile can today make use of Android drivers thanks to libhybris (https://en.wikipedia.org/wiki/Hybris_%28software%29). The overwhelming majority of software that makes up "Linux on the mobile" is made up of mature FOSS components (e.g. Qt, systemd, Pulseaudio, Gstreamer, ffmpeg/libav, NetworkManager/Connman, Telepathy, oFono, BlueZ, rpm/deb, apt/zypp -- Wayland for SailishOS [and as of recently Tizen]).
I think at this point Linux on the mobile has a mature base. We now need a mature, polished, FOSS set of core applications. At that point (thanks to libhybris, and being able to leverage Android drivers) -- I think a self-sustaining community will be able to take over. I think we're about 2 years away from this goal.
I currently use Jolla (SailfishOS) as my daily driver, and I'm extremely happy with it.
Ubuntu Touch is GNU/Linux. It is largely[1] made up of "standard" GNU/Linux components (e.g. glibc, systemd [soon], BASH, gcc, Pulseaudio, Gstreamer, NetworkManager, Telepathy, oFono, BlueZ, deb, apt).
This has several advantages:
1. People familiar with GNU/Linux can re-use their existing knowledge
2. The GNU/Linux ecosystem is developed by a lot of different parties. If you feel you can do better you can write your own components and swap them in (e.g. as Canonical did with Mir)
3. A community (or business) can develop their own "spins" (distros), which could extend the lifetime of your mobile (security fixes!)
4. It's a real pleasure to develop software on your Linux desktop, knowing there'll be less friction getting it to work on Linux on the mobile.
[1] The exception probably being using Mir instead of Wayland
EDIT Also Android functionality is gradually moving into the propriety Google libraries.
The truth is that just like Windows, Android will dominate market-share for a long time, but there are millions of linux users out there who will gladly purchase a pure-linux phone if a decently-polished one with LTS can be delivered.
It sucks that the market beyond Android and iOS consists of Windows-phone as a distant third and everyone else scrambling for 0.1%, but Linux can grow here too, cause Android is (just like Windows is/was) a malware breeding-ground (and worse, considering Google is the for-profit version of the NSA).