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Re:Conversion Optimization: Psychological Tactics by blumkvist on Thursday September 24, 2015 @02:27PM (#10273553)
This. I haven't seen meaningful lifts from changing button colors, wording or all these things I read on guru blogs. Most (all) of the tests I've seen reported on blogs fail miserably at the statistical test, not to mention no DoE, no blocking, no theory and a thousands other things that made the test invalid.

The only way I can see that a change in colors or wording would provide a lift is if the original was confusing, which shouldn't be the case.

Re:Conversion Optimization: Psychological Tactics by vfrogger on Thursday September 24, 2015 @06:18PM (#10275160)
While I generally agree with you. I have seen adwords tests where extremely minute changes in wording caused statistically significant increases in conversion. The biggest had to do with a campaign with the word "seeds". For whatever reason, changing the plural seeds to a singular seed doubled conversion.