Re:Conversion Optimization: Psychological Tactics
by vfrogger on Thursday September 24, 2015 @06:18PM
(#10275160)
While I generally agree with you. I have seen adwords tests where extremely minute changes in wording caused statistically significant increases in conversion. The biggest had to do with a campaign with the word "seeds". For whatever reason, changing the plural seeds to a singular seed doubled conversion.
The only way I can see that a change in colors or wording would provide a lift is if the original was confusing, which shouldn't be the case.