Re:What Happens Next Will Amaze You
by wcummings on Wednesday September 23, 2015 @11:44AM
(#10265719)
>excess income
I don't think this a problem most small publishers have.
They need to realize that eventually the market will drive their users elsewhere. Content is king and there is more content elsewhere.
If you provide a worse user experience with the same content as another, then income will dwindle altogether.
Innovate, move forward.
Re:What Happens Next Will Amaze You
by wcummings on Wednesday September 23, 2015 @03:36PM
(#10267557)
If you have an interest in the 3rd party web, you should have an interest in a functional ad technology industry. The market might just drive small publishers out of business. Or drive them and their customers to walled-gardens, so we'll be reading their content on Facebook, being served Facebook ads.
And I'm not a fan of going back to AOL. But the ad tech industry and the "small publishing" industry is lazy and greedy. And I won't support them if they treat me like a product. If they don't I will support them.
I'd like to see Netflix for written content and I'd pay for it.
Yes, that's a move toward integrity and away from endangerment and excess income.
If "some higher up in marketing" doesn't understand their users, the problem is they're out-of-touch and that should be corrected, as opposed to endangering user's privacy.
Currently, my tiny site operates this way, with hand-chosen Amazon ads and no google Adwords.