Re:What Happens Next Will Amaze You
by AlexandrB on Wednesday September 23, 2015 @10:05AM
(#10265026)
Why would Vogue show an SSD ad at all? What does Vogue know about SSDs? Nothing. Why would I think that an ad for SSDs on Vogue tells me anything about the quality of the SSD they're hocking? It's non-information and communicates nothing about the product beyond the fact that it exists. Anyone who knows what an SSD is knows where they can buy an SSD - what I really want to know is which SSD should I buy and an SSD ad on Vogue doesn't give me any information in that regard.
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Your complaints have nothing to do with Vogue, but with the uselessness of an ad in general. Even if a site were talking about SSDs, you wouldn't need an ad to tell you about them, would you?
Re:What Happens Next Will Amaze You
by elektromekatron on Wednesday September 23, 2015 @02:34PM
(#10267035)
Ad networks at the moment seem to mostly provide the service of showing me pictures of things I have bought, just in case I forgot that I already own them.
> what I really want to know is which SSD should I buy
In that case you need reviews, not ads.
Re:What Happens Next Will Amaze You
by AlexandrB on Wednesday September 23, 2015 @12:22PM
(#10265980)
Ads can also communicate something about the quality of a branch/product based on how much the ad cost to run and which publication chose to run the ad. This is no substitute for a review, but if I see a non-targeted ad for an SSD in a tech publication that chooses ads based on what it thinks is good (I'm describing The Deck basically) it at least assures me that this SSD is not a hunk of garbage. Again this is not a lot, but a targeted ad tells me nothing.
On the flip side of this, if Vogue let any old crap run as advertising in their magazine this would be a form of reputation mining - trading their good name (earned after years of operation) for some short-term profit, but no-one bats an eye when the same thing happens online even though it's subtly devaluing online properties that do the same.