Culture is usually neither better or worse. Some subsets of cultures promote one thing over another and sometimes some outsiders fetishize some of those things (i.e. non-mainstreamers might fetishize upward mobility, consumerism, etc, mainstreamers might fetishize grit, hard-knock lives, etc. Some mainstreamers believe their culture is fraudulent, as if any culture can be classified as "genuine". Only ossified cultures can be genuine. And Non mainstreamers will, naturally seek to enter the mainstream but with a wish to hold on to the familiar (ie. culture)

People with straight hair want curly and curly haired want straight hair.